RadiciGroup for Sustainability – The Cartoon

To explain its approach to sustainability RadiciGroup has created a short cartoon. Five minutes of delightful animation that tell the Group's stakeholders about its challenge. Two characters, Lisa and Ettore, who use simple, direct language to describe the group-wide commitment to reduce the environmental footprint of its industrial activiities.

An approach consisting of concrete actions. Developing products derived from renewable sources or manufactured using rejects and waste from the Group's production chain. Using clean hydroelectric energy for most of its production. Initiating projects targeted at protecting precious natural resources, such as water and the air. Not to mention adopting methods, such as Life Cycle Assessment (LCA), to measure and quantify product performance in terms of environmental impact.

What is sustainability to RadiciGroup? An important challenge.